Confluence Export: How to Download Your Confluence Data and What It's Worth
This Confluence export guide shows how to download your data with Confluence's own tools, then what those records are worth. Get a quick estimate for your Confluence history, see what buyers pay more for, and learn how to measure and export it.
Confluence data is part of your company's wiki and notes record. Wikis hold how a company says it works: SOPs, onboarding docs, playbooks and decisions. Its value depends on years of history, how much real discussion and detail it holds, and which other systems you combine it with.
Confluence export: the official steps
How to download your Confluence data
- Next to the space name in the sidebar, select More actions (•••), then Space settings.
- Open the General menu and select Export space.
- Choose PDF, CSV, HTML or XML. CSV exports everything you can view, including attachments and comments by default; for XML or HTML, choose everything or specific items.
- Select Export space and download the file when the export finishes.
Atlassian notes that space admins can export a whole space, that CSV, HTML and XML come as a zipped archive, and that XML suits an import into Confluence Data Center. Single pages can also be exported to Word or PDF from the ••• menu, but only the published version is exported.
Source: Atlassian Support: Export a space's content as Word, PDF, or data files (read Oct 31, 2026). Menus change, so check the page before you start.
Estimate your Confluence data
Why AI companies want Confluence data
Wikis hold how a company says it works: SOPs, onboarding docs, playbooks and decisions. Labs value documented processes, especially paired with the records of the work itself.
What makes Confluence data worth more or less
| Raises value | Lowers value |
|---|---|
| SOPs, playbooks and decision records | Mostly empty or stub pages |
| Revision history kept | Copied-in public content |
| Pages linked to real projects | Out-of-date pages nobody used |
| Years of maintained docs | Docs written for clients you can't share |
What's removed or excluded
Names, emails, phone numbers, account numbers and other identifying details are removed by a privacy specialist before any buyer or lab sees the data. Anything you hold on behalf of clients is excluded from the license.
How to measure your Confluence data
admin.atlassian.com shows storage used.
Exporting the full history: Run a full backup with attachments from Backup manager.
How to sell or license it
- Don't delete anything. Keep the account active, including former employees.
- Note the size and history. Your total MB in Confluence, plus how many years you've used it.
- Get an estimate. Use the estimator above, or the full calculator to include your other systems.
- Request an offer. A direct buyer reviews a sample, prices it, and pays after anonymized delivery. Start with Polyshares, or compare buyers first.
Common questions
Can I sell my company's Confluence data?
Generally yes, if the company owns the account and the data is about its own operations. It's licensed with identifying details removed, and anything you hold for clients stays out.
How much is Confluence data worth?
It depends on history, detail and what else you combine it with. Use the estimator above for Confluence alone, or the full calculator to include every system.
Do I need to export Confluence before getting an offer?
Not to get an estimate. Buyers start from your intake answers and review a sample. If you're closing, export before you cancel, since deleted accounts usually can't be recovered.
Do I keep my data?
With a license, yes. You keep the business and the data, and the license covers defined material for a defined term.