Sell Google Analytics Data: What It's Worth to AI Companies
Thinking about whether to sell Google Analytics data? Get a quick estimate for your Google Analytics history, see what buyers pay more for, and learn how to measure and export it.
Google Analytics data is part of your company's product analytics record. Event data shows how people use a product over time. Its value depends on years of history, how much real discussion and detail it holds, and which other systems you combine it with.
Estimate your Google Analytics data
Why AI companies want Google Analytics data
Event data shows how people use a product over time. It adds context to the decisions recorded in chat, tickets and project tools.
What makes Google Analytics data worth more or less
| Raises value | Lowers value |
|---|---|
| Long event history | Short retention windows |
| Well-named events and properties | Unlabeled or messy tracking |
| Linked to product decisions in other systems | Raw logs with no context |
| Aggregated behavior | Data that identifies individual users |
What's removed or excluded
Names, emails, phone numbers, account numbers and other identifying details are removed by a privacy specialist before any buyer or lab sees the data. Anything you hold on behalf of clients is excluded from the license.
How to measure your Google Analytics data
The GA4 BigQuery export shows size, or use event counts from the Events report.
Exporting the full history: Link GA4 to BigQuery and export from there.
How to sell or license it
- Don't delete anything. Keep the account active, including former employees.
- Note the size and history. Your total GB in Google Analytics, plus how many years you've used it.
- Get an estimate. Use the estimator above, or the full calculator to include your other systems.
- Request an offer. A direct buyer reviews a sample, prices it, and pays after anonymized delivery. Start with Polyshares, or compare buyers first.
Common questions
Can I sell my company's Google Analytics data?
Generally yes, if the company owns the account and the data is about its own operations. It's licensed with identifying details removed, and anything you hold for clients stays out.
How much is Google Analytics data worth?
It depends on history, detail and what else you combine it with. Use the estimator above for Google Analytics alone, or the full calculator to include every system.
Do I need to export Google Analytics before getting an offer?
Not to get an estimate. Buyers start from your intake answers and review a sample. If you're closing, export before you cancel, since deleted accounts usually can't be recovered.
Do I keep my data?
With a license, yes. You keep the business and the data, and the license covers defined material for a defined term.